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The Hollywood Times

May 6, 2021

Distinctive Assets, the LA-based entertainment marketing company credited with launching the promotional craze of celebrity swag over two decades ago, will once again be producing and distributing its annual “Mother’s Day in Hollywood” Gift Bag…

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Shoppeblack

March  29, 2021

HGC Apparel is a Black veteran owned clothing brand founded by Marcia Smith,  a 90’s kid who’s passionate about the uplifting and expansion of the Black community…

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OK! News

March  14, 2021

On Sunday, March 14, the best of the best in the recording industry will be honored at the 63rd Grammy Awards…

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Instyle 

March  12, 2021

This year’s Grammy Awards are already taking steps to promote diversity, philanthropy, and inclusion — unlike the much-maligned Golden Globes. According to WWD, the VIP goodie bags…

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Billboard

March  11, 2021

Distinctive Assets founder Lash Fary, a swag veteran who has curated the Grammy Awards gift bag for 22 years, said the Recording Academy wanted this year’s offerings (gifted to performers and presenters) to reflect the current times…

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Hola

March  10, 2021

This year the official GRAMMY gift bag will be full of diversity, equity, and inclusion. For 2021, Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of…

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WWD

March  10, 2021

With greater diversity and inclusion an increasing priority in many industries, the Grammys is filling its official gift bags with goods from companies that exemplify that…

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EIN News

August 24, 2021

The list of North America’s most innovative and distinguished women-identifying change makers, impact leaders, entrepreneurs and youth presented by RevolutionHer™ was announced today…

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Femestella 

February 18, 2019

High-end fashion designers Gucci and Prada came under fire last week for releasing products with blackface imagery…

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HU MoveMakers

January 26, 2021

Marcia Smith founded HGC Apparel in 2011 with one goal in mind; to celebrate black culture and design a collection that had a social purpose. “After being in the military for 8 years, I felt inspired to create a platform for my community. I had a vision and…

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Essence

October 24, 2020

SEE WHAT IT LOOKED LIKE BEHIND THE SCENES AT THE 2018 ESSENCE BLACK WOMEN IN HOLLYWOOD AWARDS…

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Footwear News

June 12, 2020

In the wake of George Floyd’s death and the world’s call to end police brutality, there are many ways to support the #BlackLivesMatter cause. Among them, you can join a protest, donate to civil rights and justice organizations, write petitions to government leaders and at the very basic level, educate yourself on the ways systemic racism has persisted in society. Another powerful way…

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Product Placement

November 8, 2019

Hi! On Thursday, November 8, I analyzed a TV Show and product placement was…

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VoyageATL

September 25, 2019

Thanks for sharing your story with us Marcia. So, let’s start at the beginning and we can move on from there.
I created HGC Apparel to bring a sense of self-awareness, self-love, and confidence to the black community…

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AfroPunk

August 8, 2019

Marcia Smith and her team started her business back in 2011 and in 8 years turned it into one of the biggest clothing brands owned and run by a Black woman. HGC Apparel is a retro sportswear brand, created for us, by us. With powerful messages in nostalgic prints, HGC Apparel knows how to pull in the community with their…

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Glamour

September 24, 2018

When I was growing up, I would always go to my cousin Mia’s beauty salon, A New You, in Seattle. For me it was more than a place to get your hair done; it felt like going to church. You could get your head right and your heart right all at once…

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Shoppeblack

January 8, 2018

After H&M thought it would be cool to create an ad showing a young Black boy wearing a sweatshirt saying “Coolest Monkey In The Jungle”, we decided that enough is enough…

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Revolt

October 4, 2017

Pat Robertson blames the Las Vegas shooting on disrespect for Trump, the national anthem, veterans and more…

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Huff Post

September 18, 2017

Lena Waithe made history prior to the Emmys by becoming the first black woman to be nominated in the Outstanding Writing for a Comedy Series category. On Sunday night, in front of a standing ovation, she won…

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Bazaar

August 7, 2017

You might recognize Amanda Seales from HBO’s Insecure, or the viral clip from Katy Perry’s live stream dinner where she schooled Caitlyn Jenner on white privilege—or maybe you know her Get Your Life web series, or you’ve see…

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Variety

August 4, 2017

Emmy nominee Lena Waithe — who earned that title for writing, with show star and co-creator Aziz Ansari, the “Thanksgiving” episode of “Master of None” — says she was surprised to learn that she was the first black woman to be nominated for comedy writing…

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The Undefeated

July 7, 2017

Three young designers who want to send messages of black empowerment, entrepreneurship and success…

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Huff Post

February 17, 2017

Anytime is a good time to flaunt your black pride. But Black History Month is an especially opportune time to stock up on apparel and rep your heritage…

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Teen Vogue

January 22, 2017

The Women’s March on Washington took place yesterday (Saturday, January 21), and a reported 500,000 people traveled to D.C. to showcase their support of women’s rights. Inspired by the Women’s March…

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BuzzFeed

January 17, 2017

In today’s society, we need to stop looking down on each other and instead support our communities. One way to do this is by supporting black owned businesses. Experience culture through inspiration and empowerment with these 21 black owned clothing and accessory brands.

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