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Rev. Jesse Jackson Falls While Helping Howard University Student Protesters

November 1, 2021

Rev. Jesse Jackson secured a verbal agreement from Howard University’s administration to allow students to end their protest without facing expulsion. The arrangement also…

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Top Finalists For The 2021 RevolutionHER™ Awards Have Been Announced

August 24, 2021

The list of North America’s most innovative and distinguished women-identifying change makers, impact leaders, entrepreneurs and youth presented by RevolutionHer™ was announced today…

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Foot Locker Launches HGC Apparel Partnership Collection

July 28, 2021

Foot Locker on Wednesday launched a new partnership with HGC Apparel at Foot Locker, Footaction and Champs Sports stores…

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HGC Apparel Partners With Foot Locker To Debut Collection

July 28, 2021

HGC Apparel is teaming up with Foot Locker, Inc. on a new partnership. Starting today, the brand will now be available as a multi-piece capsule collection celebrating Black culture at Champs Sports, Footaction, and Foot Locker stores…

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Foot Locker Launches HGC Apparel Partnership Collection

July 28, 2021

Foot Locker on Wednesday launched a new partnership with HGC Apparel at Foot Locker, Footaction and Champs Sports stores…

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Distinctive Assets Will Once Again Be Producing & Distributing its Annual “Mother’s Day in Hollywood” Gift Bag

May 6, 2021

Distinctive Assets, the LA-based entertainment marketing company credited with launching the promotional craze of celebrity swag over two decades ago, will once again be producing and distributing its annual “Mother’s Day in Hollywood” Gift Bag…

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Black Veteran & HBCU Grad Creates A Seven-Figure Clothing Brand

March  29, 2021

HGC Apparel is a Black veteran owned clothing brand founded by Marcia Smith,  a 90’s kid who’s passionate about the uplifting and expansion of the Black community…

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Sneakers, Skincare, Snacks, More: Check Out The Swag Celebs Will Find Inside The Official Grammy’s Gift Bag

March  14, 2021

On Sunday, March 14, the best of the best in the recording industry will be honored at the 63rd Grammy Awards…

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This Is What’s Inside This Year’s $5,000 Grammy Awards Gift Bags

March  12, 2021

This year’s Grammy Awards are already taking steps to promote diversity, philanthropy, and inclusion — unlike the much-maligned Golden Globes. According to WWD, the VIP goodie bags…

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This Year’s Grammy Gift Bag Is Stocked With Inclusive Swag… And Flamin’ Hot Chips

March 11, 2021

Distinctive Assets founder Lash Fary, a swag veteran who has curated the Grammy Awards gift bag for 22 years, said the Recording Academy wanted this year’s offerings (gifted to performers and presenters) to reflect the current times…

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What’s inside the official 2021 GRAMMY gift bag?

March  10, 2021

This year the official GRAMMY gift bag will be full of diversity, equity, and inclusion. For 2021, Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of…

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Grammys Gift Bags Filled With Brands Dedicated to Diversity

March  10, 2021

With greater diversity and inclusion an increasing priority in many industries, the Grammys is filling its official gift bags with goods from companies that exemplify that…

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Marcia Smith Founded HGC Apparel In 2011 With One Goal In Mind; To Celebrate Black Culture And Design

January 26, 2021

Marcia Smith founded HGC Apparel in 2011 with one goal in mind; to celebrate black culture and design a collection that had a social purpose. “After being in the military for 8 years, I felt inspired to create a platform for my community. I had a vision and…

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See What It Looked Like Behind The Scenes At The 2018 ESSENCE Black Women In Hollywood Awards

October 24, 2020

SEE WHAT IT LOOKED LIKE BEHIND THE SCENES AT THE 2018 ESSENCE BLACK WOMEN IN HOLLYWOOD AWARDS…

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40 Black-Owned Fashion & Shoe Brands to Support

June 12, 2020

In the wake of George Floyd’s death and the world’s call to end police brutality, there are many ways to support the #BlackLivesMatter cause. Among them, you can join a protest, donate to civil rights and justice organizations, write petitions to government leaders and at the very basic level, educate yourself on the ways systemic racism has persisted in society. Another powerful way…

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Black By Popular Demand Cap Worn by Ta’Rhonda Jones in Empire Season 5 Episode 6: What Is Done (2018)

November 8, 2019

Hi! On Thursday, November 8, I analyzed a TV Show and product placement was…

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Meet Marcia Smith of HGC Apparel

September 25, 2019

Thanks for sharing your story with us Marcia. So, let’s start at the beginning and we can move on from there.
I created HGC Apparel to bring a sense of self-awareness, self-love, and confidence to the black community…

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Marcia Smith: The Powerhouse Behind HGC Apparel

August 8, 2019

Marcia Smith and her team started her business back in 2011 and in 8 years turned it into one of the biggest clothing brands owned and run by a Black woman. HGC Apparel is a retro sportswear brand, created for us, by us. With powerful messages in nostalgic prints, HGC Apparel knows how to pull in the community with their…

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5 Black Fashion Brands We’re Currently Obsessed With

February 18, 2019

High-end fashion designers Gucci and Prada came under fire last week for releasing products with blackface imagery…

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CNN Commentator Angela Rye’s On-Air Hair Is an Act of Resistance

September 24, 2018

When I was growing up, I would always go to my cousin Mia’s beauty salon, A New You, in Seattle. For me it was more than a place to get your hair done; it felt like going to church. You could get your head right and your heart right all at once…

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Black Owned Clothing Brands You Should Know

January 8, 2018

After H&M thought it would be cool to create an ad showing a young Black boy wearing a sweatshirt saying “Coolest Monkey In The Jungle”, we decided that enough is enough…

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Donkey Of The Day | Pat Robertson

October 4, 2017

Pat Robertson blames the Las Vegas shooting on disrespect for Trump, the national anthem, veterans and more…

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Let’s Take A Moment To Appreciate Lena Waithe’s Statement-Making Style

September 18, 2017

Lena Waithe made history prior to the Emmys by becoming the first black woman to be nominated in the Outstanding Writing for a Comedy Series category. On Sunday night, in front of a standing ovation, she won…

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Amanda Seales’ Gem Droppin’: Attention vs Affection

August 7, 2017

You might recognize Amanda Seales from HBO’s Insecure, or the viral clip from Katy Perry’s live stream dinner where she schooled Caitlyn Jenner on white privilege—or maybe you know her Get Your Life web series, or you’ve see…

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‘Master of None’s’ Lena Waithe on Emmy Nom for Comedy Writing: ‘I Didn’t Know I Was the First Black Woman’

August 4, 2017

Emmy nominee Lena Waithe — who earned that title for writing, with show star and co-creator Aziz Ansari, the “Thanksgiving” episode of “Master of None” — says she was surprised to learn that she was the first black woman to be nominated for comedy writing…

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These HBCU Entrepreneurs’ Afrocentric Focus Continues To Change The Clothing Game

July 7, 2017

Three young designers who want to send messages of black empowerment, entrepreneurship and success…

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17 Closet Staples That Celebrate Black Culture

February 17, 2017

Anytime is a good time to flaunt your black pride. But Black History Month is an especially opportune time to stock up on apparel and rep your heritage…

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20 Celebrities at the Women’s March

January 22, 2017

The Women’s March on Washington took place yesterday (Saturday, January 21), and a reported 500,000 people traveled to D.C. to showcase their support of women’s rights. Inspired by the Women’s March…

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21 Black Owned Clothing And Accessories Brands You Need To Be Following

January 17, 2017

In today’s society, we need to stop looking down on each other and instead support our communities. One way to do this is by supporting black owned businesses. Experience culture through inspiration and empowerment with these 21 black owned clothing and accessory brands.

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