What is HGC Apparel?
In the early 2000s, there was a scarcity in meaningful apparel that once dominated black culture. Clothing was beginning to lack value, substance, and most importantly pride. This passion for activism, alongside vibrant color ways, and daring statements, challenge the social constructs of society and show the world your voice.
From there, Haute Greeks Couture rebranded to “HGC Apparel,” giving life to a monumental movement spearheading what is now known to be “Unapologetically Black!” The brand has grown so much over years and is now in Foot Locker and Champs Sports locations across the nation. To find a store near you, use our Store Locator.
Marcia Smith is the founder of HGC Apparel, a brand filled with items that will help send a message of empowerment, self love, and community awareness. While creating a brand of such monumentous impact, Smith found herself in the military stationed abroad while trying to maintain her creation. Despite a challenging situation, Marcia did not stop until she could witness the business grow from a hobby into a dream. While cultivating that dream, Marcia married and had a beautiful son, which lead her into entrepreneurship.
After finishing her seven years with the Army in 2018, Smith started working full-time to grow HGC Apparel after moving back to the States for the first time in almost a decade. This would also be her first time witnessing her brand’s impact in person after only experiencing it through photos on social media.
We still “Fight The Power,” but this generation is taking over the revolution!
By showcasing the vast array of positive relationships, from professional to college experiences, we in turn, create stronger bonds and a family like environment to combats these visuals. Our desire to be close to others like ourselves is one of the many reasons why this platform exists.
Since Black love is rarely depicted in media, we make it a safe space to promote and uplift our people and the love we share. All love is amazing and we encourage all aspects of happiness and relationships.
This apparel sends a message that draws attention to our history as well as our inherent royalty, which noticeably sparks an interest in educational tools and resources. We pride ourselves in building those connections.
To create an interactive experience that empowers the community through Black love, family, and education affirming that through strong relationships, communal involvement, and knowledge, we are unstoppable.
HGC Apparel’s place is in the community. Through strategic partnerships, sponsorships, and causes, the values we share are at the forefront of our purpose. It’s inspiring to continually see the ever-growing support and to watch the footprint grow.