The Mission
HGC is committed to social justice and uplifting the voice of the voiceless. Our garments turn heads and make people stop in their tracks. Our most notorious battle cry, ‘They Love Our Culture, They Don’t Love Us!”exposes countless instances of discrimination and exploitation happening in our community.
Through the power of garments, we provide access to internships, scholarships, and grassroots involvement that promotes activism, diversity, and the inclusivity needed to create change on a global scale.
When you join this journey, know that you are part of a global army. Grab your pieces, make a statement, and remember you’re now a leader.
Suit up!
What is HGC Apparel?
In the early 2000s, there was a scarcity in meaningful apparel that once dominated black culture. Clothing was beginning to lack value, substance, and most importantly pride. This passion for activism, alongside vibrant color ways, and daring statements, challenge the social constructs of society and show the world your voice. The brand has grown so much over years and is now in Foot Locker, Footaction, and Champs Sports locations across the nation. To find a store near you, use our Store Locator. From there, Haute Greeks Couture rebranded to “HGC Apparel,” giving life to a monumental movement spearheading what is now known to be “Unapologetically Black!”
What We Value
Family
By showcasing the vast array of positive Black family dynamics, we create stronger bonds, boost self-worth, and a instill the pride needed to be the next revolutionary members of our community.
Black Love
Since Black love is rarely depicted in media, we make it a safe space to promote and uplift our people and the love we share. Black love is amazing and we encourage all aspects of happiness and relationships.
Education
We pride ourselves in building connections through garments that spark interest in HBCUs, educational tools, and the continued learning resources that are vital to the pride, confidence, and progression of our people.
