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We made sure to take our time with this and after years of bold, colorful pieces, we decided to make this jacket a statement that focused on showing the world your voice.

We are happy to showcase your new favorite item of the year. The Black By Popular Demand

“Power to the People”

Black Varsity Jacket is a meaningful way to show your pride and support for the Black community.

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“Roses for the Culture” Signature Cardigan

When was the last time you stopped and smelled the roses? Our Black by Popular Demand Rose Cardigan is an ode to our people. Treat yourself to an item of luxury for Valentine’s Day. We deserve our flowers in every form…

The Cardigan is a soft cotton blend, which is adorned by an oversized chenille patch. The jacquard pattern features hand placed roses symbolizing being showered with the love and affection of our people.

Just College Students (JCS) Project welcomes students with free food, necessities, and love. What started as one gift, is now a care package touching more than 3,000 students nationwide. created by Tiffanie Jones, this project crafts small gifts for college students, which started from little cousin who enrolled at Blinn College back in 2014.

We are excited to partner with a company that has such a unique and homegrown journey. See how we donated hundreds of items to freshman during the school year.

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