FEATURES
HGC Apparel: Now Exclusively Available a Foot Locker
January 3, 2022
HGC Apparel has been making major moves over the past chaotic year of 2021. After a long year of hard work, we’ve been excited to achieved many successes …
HGC inducted in Forbes the next 1000: Class of 2021
January 3, 2022
After 10 years of hustle, innovation, and growth, HGC Apparel has been recognized by Forbes as one of the most influential businesses of 2021.
HGC inducted in Forbes the next 1000: Class of 2021
January 3, 2022
After 10 years of hustle, innovation, and growth, HGC Apparel has been recognized by Forbes as one of the most influential businesses of 2021.
Foot Locker Launches Exclusive HGC Apparel Partnership
October 18, 2021
Foot Locker on Wednesday launched a new partnership with HGC Apparel at Foot Locker, Footaction and Champs Sports stores.
90’s Hip-Hop Fashion: The Read Trendsetters & They Styled It
October 11, 2021
Anytime is a good time to flaunt your black pride. But Black History Month is an especially opportune time to stock up on apparel and rep your heritage.
5 Black Fashion Brands We’re Currently Obsessed With
October 11, 2021
High-end fashion designers Gucci and Prada came under fire last week for releasing products with blackface imagery.
Top Finalists For The 2021 RevolutionHER™ Awards Have Been Announced
October 11, 2021
TORONTO, ONTARIO, CANADA, August 24, 2021 /EINPresswire.com/ — The list of North America’s most innovative and distinguished women-identifying change makers, impact leaders, entrepreneurs and youth presented by RevolutionHer™ was announced today.
Behind The Scenes: 2018 ESSENCE “Black Women In Hollywood” Awards
September 24, 2021
SEE WHAT IT LOOKED LIKE BEHIND THE SCENES AT THE 2018 ESSENCE BLACK WOMEN IN HOLLYWOOD AWARDS
Zendaya’s Crewneck Sends a Message at the Women’s March on Washington
September 24, 2021
The Women’s March on Washington took place yesterday (Saturday, January 21), and a reported 500,000 people traveled to D.C. to showcase their support of women’s rights. Inspired by the Women’s March, hundreds of sister marches took place in cities all over the country – and throughout the world. Over a million people came together all over the globe to raise a collective voice for justice, equality, peace, and love.
21 Black Owned Clothing And Accessories Brands You Need To Be Following
September 23, 2021
HGC Apparel considers themselves to be the “leader in pride driven” Apparel.
Ta’Rhonda Jones in HGC on Empire Season 5 Episode 6: What Is Done (2018)
September 23, 2021
Hi! On Thursday, November 8, I analyzed a TV Show and product placement was spotted: Black By Popular Demand Cap Worn by Ta’Rhonda Jones in Empire Season 5 Episode 6: What Is Done (2018).
40 Black-Owned Fashion & Shoe Brands to Support
September 23, 2021
In the wake of George Floyd’s death and the world’s call to end police brutality, there are many ways to support the #BlackLivesMatter cause. Among them, you can join a protest, donate to civil rights and justice organizations, write petitions to government leaders and at the very basic level, educate yourself on the ways systemic racism has persisted in society. Another powerful way is to donate to black-owned businesses, including black-owned fashion and shoe brands.
HGC Apparel Partners With Foot Locker To Debut Collection
July 28, 2021
HGC Apparel is teaming up with Foot Locker, Inc. on a new partnership. Starting today, the brand will now be available as a multi-piece capsule collection celebrating Black culture at Champs Sports, Footaction, and Foot Locker stores…
Distinctive Assets Will Once Again Be Producing & Distributing its Annual “Mother’s Day in Hollywood” Gift Bag
May 6, 2021
Distinctive Assets, the LA-based entertainment marketing company credited with launching the promotional craze of celebrity swag over two decades ago, will once again be producing and distributing its annual “Mother’s Day in Hollywood” Gift Bag…
Black Veteran & HBCU Grad Creates A Seven-Figure Clothing Brand
March 29, 2021
HGC Apparel is a Black veteran owned clothing brand founded by Marcia Smith, a 90’s kid who’s passionate about the uplifting and expansion of the Black community…
Grammys Gift Bags Filled With Brands Dedicated to Diversity
March 10, 2021
With greater diversity and inclusion an increasing priority in many industries, the Grammys is filling its official gift bags with goods from companies that exemplify that…
What’s inside the official 2021 GRAMMY gift bag?
March 10, 2021
This year the official GRAMMY gift bag will be full of diversity, equity, and inclusion. For 2021, Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of…
Marcia Smith Founded HGC Apparel In 2011 With One Goal In Mind; To Celebrate Black Culture And Design
January 26, 2021
Marcia Smith founded HGC Apparel in 2011 with one goal in mind; to celebrate black culture and design a collection that had a social purpose. “After being in the military for 8 years, I felt inspired to create a platform for my community. I had a vision and…
Meet Marcia Smith of HGC Apparel
September 25, 2019
Thanks for sharing your story with us Marcia. So, let’s start at the beginning and we can move on from there.
I created HGC Apparel to bring a sense of self-awareness, self-love, and confidence to the black community…
Marcia Smith: The Powerhouse Behind HGC Apparel
August 8, 2019
Marcia Smith and her team started her business back in 2011 and in 8 years turned it into one of the biggest clothing brands owned and run by a Black woman. HGC Apparel is a retro sportswear brand, created for us, by us. With powerful messages in nostalgic prints, HGC Apparel knows how to pull in the community with their…
CNN Commentator Angela Rye’s On-Air Hair Is an Act of Resistance
September 24, 2018
When I was growing up, I would always go to my cousin Mia’s beauty salon, A New You, in Seattle. For me it was more than a place to get your hair done; it felt like going to church. You could get your head right and your heart right all at once…
Black Owned Clothing Brands You Should Know
January 8, 2018
After H&M thought it would be cool to create an ad showing a young Black boy wearing a sweatshirt saying “Coolest Monkey In The Jungle”, we decided that enough is enough…
CTHAGOD in HGC Apparel Announcing Donkey of the Day Pat Robertson
October 4, 2017
Pat Robertson blames the Las Vegas shooting on disrespect for Trump, the national anthem, veterans and more…
Let’s Take A Moment To Appreciate Lena Waithe’s Statement-Making Style
September 18, 2017
Lena Waithe made history prior to the Emmys by becoming the first black woman to be nominated in the Outstanding Writing for a Comedy Series category. On Sunday night, in front of a standing ovation, she won…
Amanda Seales’ Gem Droppin’: Attention vs Affection
August 7, 2017
You might recognize Amanda Seales from HBO’s Insecure, or the viral clip from Katy Perry’s live stream dinner where she schooled Caitlyn Jenner on white privilege—or maybe you know her Get Your Life web series, or you’ve see…
‘Master of None’s’ Lena Waithe on Emmy Nom for Comedy Writing: ‘I Didn’t Know I Was the First Black Woman’
August 4, 2017
Emmy nominee Lena Waithe — who earned that title for writing, with show star and co-creator Aziz Ansari, the “Thanksgiving” episode of “Master of None” — says she was surprised to learn that she was the first black woman to be nominated for comedy writing…
These HBCU Entrepreneurs’ Afrocentric Focus Continues To Change The Clothing Game
July 7, 2017
Three young designers who want to send messages of black empowerment, entrepreneurship and success…
17 Closet Staples That Celebrate Black Culture
February 17, 2017
Anytime is a good time to flaunt your black pride. But Black History Month is an especially opportune time to stock up on apparel and rep your heritage…