The Journey
While making apparel for divine nine fraternities and sororities in the late 2000s, there was a scarcity in Black meaningful clothing that once dominated eras of awareness. Clothing was beginning to lack value, substance, and most importantly CULTURE. From there, HGC Apparel developed a vision for something much BIGGER with a goal to support the culture. This passion for activism, alongside vibrant color ways and daring statements, challenge the social constructs of society and show the world your voice. To learn more about our journey
What We Value...
Black Love
Since Black love is rarely depicted in media, we make it a safe space to promote and uplift our people and the love we share. All love is amazing and we encourage all aspects of happiness and relationships.
Family
By showcasing the vast array of positive relationships, from professional to college experiences, we in turn, create stronger bonds and a family like environment to combats these visuals. Our desire to be close to others like ourselves is one of the many reasons why this platform exists.
Education
This apparel sends a message that draws attention to our history as well as our inherent royalty, which noticeably sparks an interest in educational tools and resources. We pride ourselves in building those connections.
Our Presence
Let's Link Before You Go...
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